Brilliance Rethought for Sustainable Coating Future

Synopsis

The latest innovative effect pigments follow the megatrends in the coating industry and support brand differentiation and brand identification. The biggest trend driver is the topic of sustainability and the reduction of Co2 emissions. Effect pigments manifesting our mission: aluminum pigments with the lowest product carbon footprint worldwide. Autonomous driving also remains a predominant topic. The optical properties of aluminum pigments and the functional advantages of pearlescent pigments: perfect for radar transparent metallic formulations. The other optical trends start from the darkest metallic chrome-like black to the counterpart of unique elegant white metallic tones to the finest aluminum pigment in the world for incredible structureless and satin metallic gray effects. Brilliance is rethought and shows incredible effects.